Poetic Postcard Project - Macarena Ruiz-Tagle

The Poetic Postcard Project was created by Macarena Ruiz-Tagle, a Chilean visual artist based in Berlin.

The Cyanometer Postcard captures the nuances of sky blueness at a specific moment, allowing senders to document and share this information with the recipient. Its purpose is to connect individuals globally, embracing contemplation of the sky's beauty across different latitudes.

Horace-Bénédict de Saussure, a Swiss Naturalist (1740-1799), is credited with inventing the Cyanometer in 1789 during his expeditions in the Alps. Alexander von Humboldt also employed the Cyanometer during his journey in Latin America (1799-1804).

The project, Share the Sky, is inspired by the cyanometer, an 18th-century instrument designed to measure the intensity of the blue sky. Each postcard invites the viewer to look up, compare the hue of the sky with a numbered scale, note the number and time, and share the moment with someone special. This simple upward glance transforms into a quiet moment of connection and reflection.

In our hectic times, this gesture fosters mindfulness and presence. I believe these postcards can gently complement the atmosphere of your bookshop and enrich the visitor experience with a thoughtful invitation to pause and embrace the present moment.

Product Description:
• Printed on 450g recycled paper
• High-quality offset print in Germany
• Standard A6 format
• Second edition, limited to 20,000 copies (2025)